Privacy Policy

Thank you for visiting serencovia.com, operated by Serencovia, a brand operated by Shanghai Zhuowei Wangxuan E-Commerce Co., Ltd. (the “Company,” “we,” “us,” or “our”).

Shanghai Zhuowei Wangxuan E-Commerce Co., Ltd. is the legal entity responsible for purchases made through serencovia.com.

We are committed to protecting your personal information and providing a safe, transparent, and convenient online shopping experience.

This Privacy Policy explains the types of information we collect when you access or use our website and services, how we collect, use, process, store, and share your information, and the choices available to you regarding your personal data.

By accessing or using our Services, you acknowledge and agree to the collection, use, storage, and processing of your information as described in this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue using our Services.

📋 What Information Do We Collect?

We may collect information through several methods, including information you provide directly, information collected automatically, and information received from third-party sources.

👤 Information You Provide to Us

We may collect personal information when you:

  • Create an account or place an order;
  • Subscribe to newsletters, updates, or promotional communications;
  • Participate in promotions, surveys, or special campaigns;
  • Purchase products as gifts for other individuals;
  • Contact our customer service team.

The information we may collect includes:

  • Full name;
  • Email address;
  • Phone number;
  • Shipping address;
  • Billing information;
  • Order details and purchase records.

If you provide information about another person, such as a gift recipient, you confirm that you have permission to provide such information for completing your request.

💻 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain information through technologies such as cookies, pixels, log files, JavaScript, and similar tracking technologies.

Automatically collected information may include:

  • Browser type and device details;
  • IP address and device identifiers;
  • Pages visited and website interactions;
  • Referral sources;
  • Time spent browsing;
  • Shopping activities and browsing preferences;
  • Interactions with emails, advertisements, or promotional content.

We use this information to:

  • Operate and maintain our website;
  • Improve website functionality and performance;
  • Understand customer preferences;
  • Analyze website usage;
  • Provide relevant products, content, offers, and services.

🤝 Information Received From Third Parties

We may receive information from trusted third-party sources, including:

  • Payment service providers;
  • Marketing partners;
  • Analytics providers;
  • Social media platforms.

We may use this information to:

  • Verify transactions;
  • Improve customer experiences;
  • Provide better services;
  • Understand customer interests.

📊 Analytics and Advertising Partners

We may work with third-party analytics providers and advertising partners to understand website activity and improve our marketing activities.

These partners may use technologies such as:

  • Cookies;
  • Pixels;
  • Web beacons;
  • Similar tracking tools.

Third-party providers manage their own privacy practices according to their privacy policies. Serencovia does not control the independent data practices of these providers.

🍪 Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing and shopping experience.

Essential Cookies

These cookies support important website functions, including:

  • Shopping cart management;
  • Checkout processing;
  • Website security.

Performance Cookies

These cookies help us understand website usage and improve website performance.

Functional Cookies

These cookies allow us to remember preferences such as:

  • Language settings;
  • Currency preferences;
  • Shipping region.

Advertising Cookies

These cookies may help:

  • Provide more relevant advertisements;
  • Measure advertising effectiveness;
  • Improve marketing campaigns.

Disabling certain cookies may affect some website features.

🚫 Do Not Track Requests

Some browsers provide a “Do Not Track” feature.

Because there is currently no universally accepted standard for responding to these signals, our website may not respond to all Do Not Track requests.

⚙️ Managing Your Advertising Preferences

You may manage cookie settings through your browser or device preferences.

You may also manage certain advertising preferences through:

Network Advertising Initiative:
https://www.networkadvertising.org/managing/opt_out.asp

Digital Advertising Alliance:
https://www.aboutads.info/choices

Criteo Privacy Preferences:
https://www.criteo.com/us/privacy-policy

Opting out of personalized advertising does not mean advertisements will disappear completely. You may still receive advertisements that are not based on your interests.

📩 Contact Us Regarding Privacy Questions

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Brand:
Serencovia

Company:
Shanghai Zhuowei Wangxuan E-Commerce Co., Ltd.

Business Address:
Room 2106, Zone Z, 2/F, Building 2,
No.715 Yingshun Road,
Qingpu District, Shanghai, China

Email:
service@serencovia.com